About Us
About Us
A Legacy of Style Since 1911
JJ Hat Center has been serving New York City’s hat lovers for over a century. As the oldest hat shop in NYC, our legacy is built on quality craftsmanship, timeless style, and exceptional customer service. Since opening our doors in 1911, we’ve remained committed to helping customers find the perfect hat — whether it’s for fashion, function, or tradition.
Our Story
Located in the heart of Manhattan at 310 Fifth Avenue between 31st & 32nd Street, New York, NY 10001, JJ Hat Center stands as a symbol of enduring elegance and old-school charm. In a fast-changing world, we’ve held firmly to the principles that made us a trusted name: expert advice, high-quality headwear, and personalized service. From our humble beginnings over a century ago to becoming a destination for both locals and tourists alike, our story is woven into the fabric of New York City’s rich history.
A Curated Collection of Hats
Our store offers an extensive and carefully curated selection of men’s hats in both classic and contemporary styles. Whether you’re shopping for a sharp fedora, a lightweight Panama straw hat for summer, a bold pork pie, a travel-ready crushable hat, or a warm winter cap — we have something for every head and every occasion.
We proudly stock only the finest brands and handcrafted hats that reflect our deep knowledge of materials, construction, and seasonal trends. Our hats are chosen not only for their look but also for their lasting durability and comfort.
Why Choose JJ Hat Center?
Experience and Expertise: With over 100 years in business, our team understands hats inside and out. We know how to help customers find the right shape, size, and style based on their unique preferences.
Unmatched Personal Service: Our in-store experience is rooted in old-fashioned hospitality. Whether you're a first-time visitor or a lifelong client, you’ll receive individual attention and guidance from passionate hat experts.
Authenticity: We’re proud to be more than just a retail store — we’re part of New York’s culture. Our shop has been featured in films, visited by celebrities, and cherished by generations of hat wearers from around the globe.
More Than Just a Store — A Community
Over the decades, JJ Hat Center has built a loyal community of customers who trust us for both our product knowledge and our dedication to preserving hat culture. Whether you need a hat for a wedding, a photo shoot, a performance, or daily wear, we’re here to ensure that you leave with something you’ll truly love.
Visit Us in New York City
We invite you to stop by and experience the charm and heritage of JJ Hat Center for yourself. Our store is located in Midtown Manhattan and is easily accessible by train or foot. Come explore our iconic wall of hats, meet our team, and become a part of a timeless tradition.
Contact Us
For inquiries, special orders, or product questions, please reach out to us anytime:
Email: service@jjhatcenter.com
Location: 310 Fifth Avenue, Between 31st & 32nd Street, New York, NY 10001